Hi! I’m Eleanor, and I’m a marketer.
For over a decade, I’ve worked with website analytics — setting up goals, building funnels, explaining to clients the difference between sessions and users. Google Analytics was my go-to tool for as long as I can remember.
And then came GA4.
New interface. New event logic. Reports you have to build from scratch. I spent weeks learning it — and at some point asked myself: why?
“Most websites don’t need complex funnels and machine learning predictions. They need to know: how many people came, where from, and what they did. That’s it.”
That’s how PrivacyAnalytics.io was born — a place where I collect simple analytics tools. No cookie banners, no legal risks, no PhD required for setup.
I test dozens of platforms and share honest reviews here. My goal is to help website owners find tools that respect user privacy and actually make sense for their needs.
What I Write About
Tool Reviews
Honest comparisons of privacy-first analytics platforms like Plausible, Fathom, Umami, and more.
GDPR & Compliance
What you actually need to know about privacy regulations without the legal jargon.
Migration Guides
Step-by-step tutorials for switching from Google Analytics to simpler alternatives.
Why “Privacy” Analytics?
It’s not just about compliance. Privacy-friendly tools are often simpler by design. When you’re not tracking every micro-interaction for ad targeting, you’re left with what actually matters: understanding your visitors.
Plus, no more annoying cookie consent popups driving away your visitors before they even see your content.
If you’re tired of complexity — you’re in the right place.
Let’s find analytics that work for you, not against you.
— Eleanor