Your website analytics shouldn’t require a law degree to set up. I test privacy-friendly tools so you can measure what counts — without cookie banners, consent popups, or compliance headaches.
No sprawling content farm — just the topics that actually move the needle on privacy-first measurement.
GDPR, CCPA, cookie consent — explained without legal jargon. Practical steps for real websites.
Read articles →What to track, what to ignore, and how to set up analytics that actually help you make decisions.
Read articles →Honest reviews of privacy-first analytics tools — Plausible, Fathom, Umami and more. No affiliate bias.
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Privacy first analytics flips the usual logic of website measurement. Instead of collecting as much data as possible…
Eleanor Weiss
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6 min read
Cookieless tracking sounds almost too good to be true: you measure your website traffic, but you skip the…
Eleanor Weiss
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6 min read
Finding GDPR compliant analytics doesn't have to mean drowning in cookie banners or legal disclaimers. A growing class…
Eleanor Weiss
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5 min read
Google Analytics powers millions of websites, yet a single question keeps tripping up owners across Europe: is Google…
Eleanor Weiss
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6 min read
Two privacy laws dominate the conversation for website owners: the EU's GDPR and California's CCPA. Both aim to…
Eleanor Weiss
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10 min read
Cookie consent banners are everywhere. You visit a website, and before you can read a single word, a…
Eleanor Weiss
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10 min read
If you run a website that gets visitors from Europe, you've probably heard about GDPR. Maybe you've seen…
Eleanor Weiss
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9 min read
Most conversion funnel guides make a simple concept unnecessarily complex. They throw around terms like "TOFU," "MOFU," and…
Eleanor Weiss
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8 min read
Here's a controversial opinion: not every website needs analytics. And even if yours does, you probably don't need…
Eleanor Weiss
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9 min read
Most small business owners open their analytics dashboard, see dozens of charts and numbers, and immediately close the…
Eleanor Weiss
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9 min read
Most online stores know the basics: traffic, total orders, revenue. When numbers go up or down, you see…
Eleanor Weiss
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13 min read