Hi, I’m Eleanor.
For over a decade I’ve worked with website analytics — setting up goals, building funnels, and explaining to clients the difference between sessions and users. Google Analytics was my go-to tool for as long as I can remember.
And then came GA4. New interface, new event logic, reports you have to build from scratch. I spent weeks learning it — and at some point asked myself: why?
“Most websites don’t need complex funnels and machine-learning predictions. They need to know: how many people came, where from, and what they did. That’s it.”
That’s how PrivacyAnalytics.io was born — a place where I collect simple, privacy-friendly analytics tools. No cookie banners, no legal risk, no PhD required for setup.
I test dozens of platforms and share honest reviews here. My goal is to help website owners find tools that respect user privacy and actually make sense for their needs.
Four lanes, no filler.
Tool Reviews
Hands-on reviews of privacy-first platforms like Plausible, Fathom, Umami and Matomo — tested on real sites.
Privacy & Compliance
GDPR, CCPA and cookie consent in plain English. Practical steps for real websites, not legal theory.
Tracking & Setup
What to track, what to ignore, and how to set analytics up so it actually informs your decisions.
Honest Comparisons
Side-by-side breakdowns to help you pick the right tool — no affiliate bias, no hype.
Two principles.
Privacy is a feature, not a bug
Respecting your visitors’ data isn’t a compromise. The best tools prove you can measure honestly and still protect people.
Less data, better decisions
You don’t need to track everything. A few clear numbers, understood well, beat a dashboard you never read.
Ready to ditch the cookie banner?
Start with the guides — honest reviews and setups for analytics that respect your visitors.
Browse the guides →