Tracking methods, implementation, and technical setup
GDPR compliant tracking is often described as a tooling decision — swap one script for another and you're…
Eleanor Weiss
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8 min read
Conversion funnel tracking has a reputation for being complicated, and most of that reputation is earned by tools…
Eleanor Weiss
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8 min read
Cookieless tracking sounds almost too good to be true: you measure your website traffic, but you skip the…
Eleanor Weiss
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6 min read
Most conversion funnel guides make a simple concept unnecessarily complex. They throw around terms like "TOFU," "MOFU," and…
Eleanor Weiss
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8 min read
Most small business owners open their analytics dashboard, see dozens of charts and numbers, and immediately close the…
Eleanor Weiss
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9 min read
Most online stores know the basics: traffic, total orders, revenue. When numbers go up or down, you see…
Eleanor Weiss
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13 min read