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About Eleanor Weiss
Digital marketer with 10+ years in website analytics. After spending weeks trying to figure out GA4, I asked myself: why? Most websites don't need complex funnels and machine learning. They need simple answers. That's why I started PrivacyAnalytics.io — honest reviews of privacy-friendly analytics tools that just work.
GDPR and Website Analytics: What You Actually Need to Know
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GDPR and Website Analytics: What You Actually Need to Know

If you run a website that gets visitors from Europe, you've probably heard about GDPR. Maybe you've seen those cookie consent popups everywhere. Perhaps you've wondered whether your analytics setup…
Posted by Avatar photo Eleanor Weiss January 22, 2026
Conversion Funnel Analysis for Small Business: 5 Metrics That Actually Matter
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Conversion Funnel Analysis for Small Business: 5 Metrics That Actually Matter

Most conversion funnel guides make a simple concept unnecessarily complex. They throw around terms like "TOFU," "MOFU," and "BOFU," present seven-stage frameworks, and suggest tracking 15+ metrics. For enterprise companies…
Posted by Avatar photo Eleanor Weiss January 22, 2026
Cluttered analytics dashboard with too many overlapping charts showing data overload
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Do You Really Need Website Analytics? 7 Signs You’re Overcomplicating Your Data

Here's a controversial opinion: not every website needs analytics. And even if yours does, you probably don't need as much tracking as you think. In fact, do you need website…
Posted by Avatar photo Eleanor Weiss January 15, 2026
Simple analytics dashboard showing essential metrics for small business
Posted inTracking

Website Analytics for Small Business: What to Track and What to Ignore

Most small business owners open their analytics dashboard, see dozens of charts and numbers, and immediately close the tab. I know this feeling well — after years of helping businesses…
Posted by Avatar photo Eleanor Weiss January 12, 2026
Website Event Tracking for E-commerce: How to Find the Events That Really Drive Revenue
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Website Event Tracking for E-commerce: How to Find the Events That Really Drive Revenue

Most online stores know the basics: traffic, total orders, revenue. When numbers go up or down, you see it in a dashboard – but you still don’t know what people…
Posted by Avatar photo Eleanor Weiss December 9, 2025
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