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Conversion Funnel Analysis for Small Business: 5 Metrics That Actually Matter
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Conversion Funnel Analysis for Small Business: 5 Metrics That Actually Matter

Most conversion funnel guides make a simple concept unnecessarily complex. They throw around terms like "TOFU," "MOFU," and "BOFU," present seven-stage frameworks, and suggest tracking 15+ metrics. For enterprise companies…
Posted by Avatar photo Eleanor Weiss January 22, 2026
Simple analytics dashboard showing essential metrics for small business
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Website Analytics for Small Business: What to Track and What to Ignore

Most small business owners open their analytics dashboard, see dozens of charts and numbers, and immediately close the tab. I know this feeling well — after years of helping businesses…
Posted by Avatar photo Eleanor Weiss January 12, 2026
Website Event Tracking for E-commerce: How to Find the Events That Really Drive Revenue
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Website Event Tracking for E-commerce: How to Find the Events That Really Drive Revenue

Most online stores know the basics: traffic, total orders, revenue. When numbers go up or down, you see it in a dashboard – but you still don’t know what people…
Posted by Avatar photo Eleanor Weiss December 9, 2025
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